Breakfast Seminar: Retaining business starts the moment you win the pitch
Date and time
Location
The Loft at The Ivy Club
9 West Street London WC2H 9NE United KingdomRefund Policy
Description
At a time of unprecedented change across all aspects of brands and agencies operating environments – Political, Economic, Social, Technological, Legal and Environmental – we are seeing increasing stress being placed on client:agency relationships. During such moments in time, retaining existing customers and clients becomes business critical.
In this breakfast seminar we will cover:
- How to set up for success across people, processes and commercials
- Empowering your people
- Insights into the slow decline of a relationship through the ‘sloppy’, ‘stale’ and ‘stuck’ phases
- Managing change in scope
- The importance of diagnostic over tracking performance tools
- What to do when the client does put your business up for pitch
WHO SHOULD ATTEND
Agency senior management, heads of clients services and those leading client business.
PRESENTERS
Tony Spong and Vicky Gillan, Managing Partners, AAR.
Organised by
AAR: Experts in Marketing Ecosystems
AAR specialises in developing marketing ecosystems that will drive growth in the modern marketing age. With over 45 years of experience, AAR works with brands to design marketing ecosystems, build inspiring partnerships and drive commercial performance.
In an age of complexity and disruption, businesses that can explore both challenges and innovative solutions to their marketing operations with a creative mind set will be better equipped to successfully meet the future.
Our purpose is to engineer Creative Capital as an asset throughout the entire ecosystem; across people, partners, platforms and processes, building a culture and an environment that allows creativity to flourish.